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Even if the Chamber doesn't use foreign money for political ads, the revenue it receives from foreign money frees up its budget to increase spending for a right-wing agenda. Four years ago, almost every organization disclosed where their funds came from. This year, according to FEC data, only about one-third of the organizations have done so. Republicans have put a "face" on their attack ads, House Speaker Nancy Pelosi, who appears in more anti-Democrat campaign ads than any Democrat running for office, is seen as everything evil. Perhaps it's because she is a powerful woman who represents San Francisco, a district that is racially, culturally, and ethnically diverse.

Pelosi, and most Democrats in hotly contested races, are portrayed as Pelosi puppets who voted for the stimulus bill and health care reform, both seen erroneously by the ultra-conservative wing as socialist or Marxist programs. Most objective analysts say that the stimulus bill, even with its flaws, kept the nation out of sinking into a Depression, and that health reform, derisively known as Obamacare, has significantly improved the nation's health care while keeping costs down.

However, President Obama doesn't appear in too many attack ads. For the Party on the White to emphasize the "evils" of President Obama could result in a backlash. In response, the Democrats have charged Republicans as being the "Party of NO," with no social conscience and no political agenda, a party that blocks any reform or progress solely for political reasons.

What the Democrats didn't do is more important than what they did do. But, here's another reality. TV ads, like newspaper editorials, seldom change anyone's preconceived opinions. Liberals continue to support liberals. Conservatives continue to support conservatives. The "independent" middle, sometimes known as a "soft vote" because both parties try to grab it, is largely a myth.

The "soft middle" may not be influenced by any campaign ad—and they may not even vote. So, what is the purpose of TV ads and the significant increase in funding? Simply, it's to hold and reinforce the base. Conservatives have done much better to rally their base than have liberals this year. If the conservatives retake either or both houses of Congress, it will not be because the Obama administration failed. Another early example occurs in Horse Feathers , where Thelma Todd 's character falls out of a canoe and into a river.

She calls for a " life saver " and Groucho Marx tosses her a Life Savers candy. It's a Wonderful Life depicts a young boy with aspirations to be an explorer, displaying a prominent copy of National Geographic magazine. In Love Happy , Harpo cavorts on a rooftop among various billboards and at one point escapes from the villains on the old Mobil logo, the "Flying Red Horse".

Harrison's Reports severely criticised this scene in its film review [21] and in a front-page editorial. In Gun Crazy , the climactic crime is the payroll robbery of the Armour meat-packing plant, where a Bulova clock is prominently displayed. The Cannonball Run and Smokey and the Bandit film series featured conspicuous placements.

The film ET is often cited for its multiple, obvious placements. Pepper is subject to prominent product placement in the new scenes shot specifically for the dub. In a scene shot at an American military base, a vending machine is situated directly between two characters, and in similar scenes characters are often shown drinking the soft drink. Clark Kent eats Cheerios for breakfast in Smallville. In Superman II ' s climax, Superman crashes into a giant Coca-Cola advertisement and saves people on a bus bearing an ad for Evita , before he smashes into a Marlboro delivery truck. A more prominent example of product placement comes in the film Cast Away in which Tom Hanks, the lead character, is a FedEx employee.

References to the delivery company FedEx are made throughout the film, and the company is central to the plot itself. The Internship , which features two unemployed friends seeking employment at Google , was described by Tom Brook of the BBC as "one huge advertisement for Google" that took "product placement to a startling new extreme". In other early media, e. When television began to displace radio, DuMont's Cavalcade of Stars television show was, in its era, notable for not relying on a sole sponsor.

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Sponsorship continues with programs being sponsored by major vendors such as Hallmark Cards. The conspicuous display of Studebaker motor vehicles in the television series Mr. Ed — , which was sponsored by the Studebaker Corporation from to , as well as the display of Ford vehicles on the series Hazel — , which was sponsored by the Ford Motor Company from to , are notable examples of television product placement.

Placements fall into two categories: paid and unpaid; the latter reduce production costs. Subcategories are basic, when a logo is merely visible, and advanced, whereby the product or brand is spoken by characters in the show or movie. Barter and service deals mobile phones provided for crew use, for instance are also common practices. Content providers may trade product placements for help funding advertisements tied-in with a film's release, a show's new season or other event.

Placing contemporary products into existing content creates new opportunities for marketers. Examples include Numb3rs and Still Standing ; where a scene may be shot originally with a blank table, with sponsored products digitally added, possibly for each airing. As of , dynamic or switchable placements became possible. Placements can be customised based upon factors such as demographics, psychographics or behavioral information about the consumer. In-game advertising vendors such as Massive Incorporated transmit user information such as individual player IDs and data about what was on the screen and for how long to their servers, enabling user-specific placements.

Hypervideo techniques allow the insertion of interactive elements into video. Brand integration, a variant of product placement, is when "the product or company name becomes part of the show in such a way that it contributes to the narrative and creates an environment of brand awareness beyond that produced by advanced placement.

On All My Children one character took a job at Revlon. Jurassic Park not only prominently features Ford cars and other commercial products, but also includes a scene displaying its own promotional merchandise. One shot shows the "Jurassic Park Souvenir Store", with products that it offered for sale to fans. According to Danny Boyle , director of the film Slumdog Millionaire , the makers used " product displacement " to accommodate sponsors such as Mercedes-Benz that refused to allow their products to be used in non-flattering settings.

While Mercedes did not mind having a gangster driving their cars, they objected to their products being shown in a slum.


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The makers removed logos digitally in post-production, costing "tens of thousands of pounds". When such issues are brought up in advance of filming, production companies often resort to "greeking", the practice of simply covering logos with tape, but one of them driven by Latika is shown to have the logos on the car keys. Signage belonging to mall tenants was replaced with that of other vendors; for instance, a Walgreens would become a Toys "R" Us. Cars parodies NASCAR , an advertising-heavy sport which controversially had long allowed alcohol and tobacco sponsorships.

NASCAR's sponsors were replaced with fictional or parody brands ; Dinoco Oil takes pride of place, followed by a string of invented automotive aftermarket products positioned as pharmacy or medical brands.

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Placements can be sound-only, visual-only or a combination of both. The channel is featured in a film depends on its setting. The character typically says that the audience is viewing Sky News. Examples include the films Independence Day and Mission: Impossible. The film Return of the Killer Tomatoes mocked the concept when at one point the film stops for lack of money. The character played by George Clooney suggests product placement as a way to continue.

This was followed by several scenes with blatant product placement, including a Pepsi billboard installed in front of the villain's mansion. The film Fight Club , directed by David Fincher , bit the hand that fed it by depicting acts of violence against most of the products that paid to be placed in the film. The film Superstar , starring Will Ferrell and Molly Shannon , shows every resident in town driving Volkswagen New Beetle s, possibly for comic effect. Similarly, the film Mr. Deeds shows Adam Sandler 's character purchasing a Chevrolet Corvette for every resident of his town.

Sex And The Single Beer Can: Probing The Media And American Culture

Wayne's World featured a scene where Wayne refuses to allow his show's sponsor to appear on the air. When told it is part of his contract, Wayne argues that the deal "didn't include selling out" while conspicuously drinking a can of Pepsi , eating Doritos , and displaying a Pizza Hut pizza.

Garth then laments that "people only do things because they get paid" while his entire wardrobe consists of Reebok athletic wear. Finally, Wayne complains of a headache and Garth advises him to take Nuprin while cutting to a few seconds of a Nuprin TV ad.

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Kung Pow! Enter the Fist spoofed its product placements, highlighting the anachronistic inclusion of a Taco Bell.

In a similar vein, in Looney Tunes: Back In Action , the main characters stumble across a Wal-Mart while stranded in the middle of Death Valley and acquire supplies just for providing an endorsement. Kannagi: Crazy Shrine Maidens poked fun at its sponsor Sony by having one character give another a Blu-ray Disc with the tagline "It's a Sony", only for them to complain that they do not have a Blu-ray player, to which the character responds with a version in Betamax.

X-Files — as well as many other films and television productions featured the fictional Morley brand of cigarettes, the choice of the Cigarette Smoking Man. Ghostbusters had a faux product in the climax of the film when the team faces the Stay Puft Marshmallow Man. Previously in the film, Stay-Puft brand marshmallows [44] are shown in Dana's apartment and a Stay-Puft billboard is visible via a matte painting when the Ghostbusters' storage grid is deactivated and the imprisoned ghosts are released.

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Similar in form, Mel Brooks used the same device in the comedy spoof Spaceballs , which parodied Star Wars : in one scene, he opened up a can of Perri-Air canned air, a play on the name Perrier, the brand of fresh spring water. The Truman Show utilized faux placements to advance the narrative of the reality television set. The protagonist's wife places products in front of hidden cameras, even naming them in dialogue with her husband. This increases Truman's suspicions as he comes to realise his surroundings are intentionally fabricated.

Some filmmakers created fictional products that appear in multiple movies. This practice is also fairly common in certain comics , such as Svetlana Chmakova 's Dramacon , which makes several product-placement-esque usages of "Pawky", a modification of the name of the Japanese snack " Pocky ", popular among anime and manga fans or Naoko Takeuchi 's Sailor Moon , which includes numerous references to the series Codename: Sailor V , from which Sailor Moon was spun off.

This practice is also common in certain "reality-based" video games such as the Grand Theft Auto series , which feature fictitious stores such as Ammu-Nation, [47] Vinyl Countdown, Gash spoofing Gap Zip, Pizza Boy, etc. So-called "reverse product placement" creates real products to match those seen in a fictional setting.